“Three nights and I have not stopped thinking about the silence of the courtyard. The food, the people, the dunes — but the silence above all.”

“We arrived skeptical of the "luxury desert camp" idea. We left having spent the most considered night of any trip we have ever taken.”

“I came back home with a recipe for harira, a kilim that took me a morning to choose, and a friendship with the night watchman that has outlasted the trip.”

“The team turned a four-day brand off-site into a piece of theatre. The desert did half the work, but the family did the other half.”

“Aït Ben Haddou after dusk is a place I did not know existed — the cinema you grew up with, emptied of cameras and filled with stars.”

“Forty couples got married there last year, the concierge told me. I now understand exactly how. I would marry someone again just to do it.”