Press & media
Where Grup Xaluca lives, in print and on screen.
A curated archive of external publications, interviews, articles and media mentions about our houses, our family and the south of Morocco. Updated as new stories are published.
Editorial archive
Every article, every interview, every mention — in one place.
Travel publications, design magazines and culture journals have followed Grup Xaluca for more than two decades. This page gathers the most significant external coverage in chronological order — a living archive that we update each time a new story is published about us. For new editorial enquiries, see the contact block at the bottom of this page.
Publications & interviews
Featured external coverage
6 articles · curated archive
FeatureInside the Sahara's most surprising luxury camp
An immersive long-read about the family behind Grup Xaluca and the night that changed how the author saw the desert.
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FeatureA house, not a hotel — the Xaluca way
Monocle's design editor visits the Erfoud kasbah and writes about hospitality measured in mint tea and silence.
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Feature36 hours in the south of Morocco
The Times' Morocco itinerary spends the second day at Kasbah Hotel Xaluca Arfoud — "the rare property that improves the more time you give it."
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InterviewTayeb & Lluís: the friendship behind one of Morocco's most quietly influential hotel groups
A long-form conversation with the two co-founders about thirty-five years of building hotels at the edge of the desert.
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Mention10 desert camps that justify the journey
La Belle Étoile Luxury Desert Camp ranked #2 on The Telegraph's global list — "the suite tent is the most considered we've slept in anywhere on the continent."
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FeatureThe vocabulary of pisé — Morocco's earthen architecture, rewritten
An in-depth feature on the architectural language of the Xaluca properties — and the masons who keep it standing.
Read the articleAwards & recognition
Recognised, quietly.
Recent distinctions from publications and institutions we hold in high regard. A complete list is available on request.
- 2024Travel + LeisureWorld's Best Awards — Top 5 hotels in North Africa
- 2024Condé Nast TravelerReaders' Choice Awards — Best in the Desert
- 2023TripadvisorTravelers' Choice Best of the Best — Erg Chebbi
- 2023UNESCO partnershipHeritage Restoration partnership — Aït Ben Haddou
Editorial enquiries
Working on a story? Write to us directly.
Our press team replies to journalists, partners and travel publications within one business day. Please share a short brief of your story, the publication, and any timing constraints.
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