Adventure rallies
Finish-line bivouacs for car, 4x4 and motorcycle rallies. Logistics partner of choice for events crossing the Erg Chebbi since the 90s.
Events in southern Morocco
Stage your event
where the desert meets the Atlas.
From rally finish lines on the dunes of Erg Chebbi to weddings in the kasbah courtyards — Grup Xaluca designs end-to-end events across the south of Morocco.
Discover what Grup Xaluca can offer you
The best conference room in southern Morocco.
One of our most significant advantages — the best-equipped conference room in the south of the country, framed by the panorama of the great Erg Chebbi dunes.
Corporate events, big celebrations, full event production — the Grup Xaluca events division partners with event agencies and brands to create experiences only the south of Morocco can host.
Cultural FestivalsSporting EventsRallies & CompetitionsMeetings & IncentivesWeddings & CelebrationsConferences & Workshops
Capacity
300 seats · theatre
Why southern Morocco
An open-air stage of 200 000 km²
Two ecosystems, one operator. Grup Xaluca owns and runs 11 properties across the Sahara, the High Atlas and the kasbah valleys — putting beds, kitchens, logistics and permits one phone call away. Whether you need to land a helicopter on a dune, set a tasting menu for 300 at 2 100 m of altitude, or pitch a hundred haimas in 48 hours, the answer is in-house.
11
Properties operated
2 000+
Guests catered nightly
30+
Years of expertise
48h
Bivouac mobilisation
Opportunities
Six ways to fill the south of Morocco
Pick the format, we'll build the production around it — venue, sleeping, catering, transport, talent and permits.
Corporate retreats
Conferences, conventions, off-sites and leadership programmes in private kasbahs, with breakout rooms in palm groves and 4x4 challenges in the dunes.
Luxury weddings
Three-day celebrations between kasbah ceremony, dune sunset reception and oasis brunch. Henna, qraqeb, traditional Aïssawa music — or a string quartet at altitude.
Brand launches & film
Cinematic backdrops — UNESCO ksars, lake-side spas, hammada plateaus. Closed-set permits, helicopter access, generator and base-camp infrastructure.
Cultural festivals
Multi-day festivals for music, gastronomy, astronomy or literature. Stage, sound, lights, hospitality villages and 1 000-seat bivouacs.
Incentive travel
Trophy trips that pair adventure (camel caravans, dune racing, M'Goun trekking) with five-star kasbah evenings and chef tables for the team.
Regional highlights
Two backdrops, one production team
The Desert
Max capacity
1 200 guests
The Desert
Sahara · Erg Chebbi · Merzouga
Three hundred metres of golden dunes, sub-Saharan villages, palm groves and a sky that is one of the darkest in the world. Our four bivouacs can be combined to host from 12 guests in private haimas to a 1 200-pax rally finish.
Best suited for
- Rally finish lines & vehicle expos
- Dune weddings & sunset receptions
- Brand films & fashion shoots
- Astronomy & meditation retreats
The Atlas Mountains
High Atlas · Dades · Aguelmame Sidi Ali
From the crimson Dades canyons to the 2 100-metre cedar plateau around Lake Aguelmame Sidi Ali. Mountain receptions, lake-edge ceremonies and adventure tracks for 4x4, mountain bike or mule. Cool summers, snowy winters.
Best suited for
- Altitude conferences & off-sites
- Mountain weddings with cedar forest backdrop
- Trail-running & mountain-bike events
- Wellness, yoga & stargazing retreats
The Atlas Mountains
Altitude
Up to 2 100 m
Case studies
A few of the stories we've helped stage
Adventure rally1 000 covers
Sahara Endurance Rally · Erg Chebbi
“They built a 600-vehicle service area and a 1 000-cover dinner — on sand, on time, on budget.”
Tech off-site3 properties
European SaaS · 220-person off-site
“Three days, three properties — kasbah workshops, dune dinner, lake-side closing. Logistics felt invisible. Our team did not.”
Destination wedding180 guests · 4 days
A four-day wedding · Arfoud & dunes
“They turned a kasbah into a chapel and a dune into a dance floor — and remembered our parents' dietary restrictions.”
How it works
From first call to final transfer
01
Brief & site selection
Discovery call, objectives, headcount, dates. We send a custom location dossier within 5 days.
02
Production design
Storyboard, F&B, talent, AV, transport, permits, risk. One quote, all-inclusive.
03
On the ground
Dedicated event director, 60+ in-house staff, redundancy across properties, 24/7 control room.
04
Debrief & legacy
Post-event report, photo & film deliverables, NPS survey, CSR fund for local artisans we worked with.
Grup Xaluca · Events
Four worlds we know inside out.
From the Marathon des Sables logistics base to a corporate convention for Heineken — we have produced them all, and we can build yours next.
Grup Xaluca · Festivals
Cultural festivals across the south
Grup Xaluca has the infrastructure and the organisation skills to stage any kind of festival in the south of Morocco — music, gastronomy, astronomy, literature, film. Whatever you have in mind, our team will work hand-in-hand with yours until the doors open.
Multi-day stagingSound · light · talent1 000-seat bivouacs
Grup Xaluca · Sporting Events
Where the world's toughest races come home
Our establishments and logistics infrastructure sit at the heart of a region that hosts some of the most demanding international competitions on Earth — the Garmin Titan Desert, the Marathon des Sables, the Merzouga Rally, the Desert Run, and many more. Grup Xaluca provides the logistics for all of them.
Garmin Titan DesertMarathon des SablesMerzouga RallyDesert Run
Grup Xaluca · Business Events
The destination chosen by the brands you know
In recent years, southern Morocco has become the destination chosen by thousands of companies, from every sector, to host their corporate events. International brands — BMW, Vodafone, Volkswagen, Coca-Cola, IBM, Heineken — have already trusted Grup Xaluca to stage theirs in the heart of the desert.
ConventionsBrand launchesIncentivesLeadership off-sites
Grup Xaluca · Celebrations
Once-in-a-lifetime gatherings
The unique setting of southern Morocco — the beauty of its mountains, the splendour of Erg Chebbi — turns every celebration into a memory that lasts. A wedding in the heart of the dunes, an anniversary between valleys and Atlas peaks, a school reunion under the palms of an oasis. Whatever you imagine, with Grup Xaluca it is possible.
WeddingsAnniversariesReunionsPrivate celebrations
Our clients
Brands that have already trusted us.
BMW
Vodafone
Volkswagen
Coca-Cola
IBM
Heineken
Grup Xaluca · Services
Everything your event needs — under one roof.
Discover all the services Grup Xaluca can deliver for your organisation in the south of Morocco — kitchens, camps, fleets, permits.
Grup Xaluca · Services
Restaurant & catering
Restaurant and catering services in any remote area of the desert and southern Morocco — refrigerated kitchen trucks, full mise-en-place teams, halal-certified kitchens.
Grup Xaluca · Services
Bivouac & camp service
Remote camps from 1 to 1 000 people — haimas with proper beds, shower area, toilets, lighting, music, security and chef stations. Erected within 48 hours.
Grup Xaluca · Services
Transport & logistics
We have our own transport company and can manage the logistics of any event in southern Morocco — 4x4 fleet, coaches, vans, refrigerated trucks, helicopter access, full permitting.
Get in touch
Let's build the next chapter together
Tell us the format, the headcount and the dates — we will come back with a venue dossier and a single all-inclusive quote.