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THE ECOSYSTEM

The people and the machinery of Grup Xaluca

Behind every welcome, every route, every dinner under the stars, there is a group of people and a set of moving parts. Hotels, desert camps, agencies on both sides of the Strait, vehicles and drivers, operations, and stories. This is the ecosystem that makes Xaluca possible.

8

Hotels

From the palm groves of Arfoud to the Atlas foothills, our hotels are the quiet homes of every Xaluca journey — each one shaped by its landscape.

3

Desert camps

Three signature bivouacs deep in the Erg Chebbi dunes, from raw nomad camps to tented suites — the pillow-menu-in-the-Sahara level of comfort.

Desert event logistics

Weddings, brand launches, corporate retreats — our operations team choreographs full production in the dunes, from generators to gala tables.

Travel agency · Spain

Xaluca Tours, our Spain-based agency specialised in Morocco. The bridge between European travellers and the south of the country.

Travel agency · Morocco

Our Moroccan DMC — locally licensed, locally led — designs tailored routes from Marrakech to the Sahara, with the eye and access only insiders have.

Transport company

Licensed transport for groups and small parties across Morocco. Own dispatch, own drivers, own safety standards — no third parties, no surprises.

40+

Vehicle fleet

4x4s for the piste, mini-vans for cultural circuits, executive sedans for airport pickups — a fleet sized and maintained for the terrain, not just the road.

Operations & services

Central bookings, hospitality training, procurement, and 24/7 in-country support — the invisible layer that keeps every stay running smoothly.

200+

The people

Waiters, camel guides, concierges, chefs, drivers, receptionists, camp masters — over two hundred souls from the south of Morocco whose craft is hosting.

OUR WAY OF WORKING

We are neither a chain nor a franchise. We are a family group of southern Moroccan roots and a European gaze, built over decades one route, one welcome, one detail at a time. Every property, every driver, every operations lead is part of the same conversation — the conversation of hosting well.

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